Digital Media Design and Immersive Environments

Integrated media and wayfinding across Tom Bradley Terminal interiors, from departure boards to full-height display walls.

As a full-surround immersive installation for MGM, Desert Swells translates the monumental spatial tension of Richard Serra’s curving planar sculpture into a regional architectural language. Drawing directly from the geological typology of Nevada’s slot canyons, the design utilizes sweeping arc walls clad in native Las Vegas stone, limestone, and local sandstone aggregates. These towering stone monoliths form a dynamic, labyrinthine spatial sequence—guiding visitors through carved entry thresholds into a central sensory core integrated with atmospheric misting systems, subtle architectural lighting, and panoramic media projections. By pairing dense, tactile masonry with spatial compression and expansion, the architecture evokes the physical presence and ancient scale of the surrounding desert landscape.

Designed as a primary civic landmark and central meeting point within a high-density retail district, this 40-foot structural media tower was developed from initial hand sketches into fully dimensioned assembly drawings and atmospheric day/night visualizations. The structure functions as both a digital canvas and an architectural anchor — an intuitive "meet-me-at-the-tower" waypoint for shopping visitors. By integrating dynamic media displays with a prominent structural frame, the design establishes a recognizable urban beacon that fosters social gathering, activates the public realm, and transitions seamlessly from a functional daytime landmark to an illuminated evening focal point.

Collaboration with Moment Factory, the Montréal-based global entertainment studio, on digital media content woven into architectural environments. The work explored how large-scale immersive media can activate public space and shape the way visitors move through it.